Luke
Wade
Luke Wade
Keynote Speaker, Serial Entrepreneur & Army Veteran
Delivering the hard-hitting operations playbooks required to scale recreational sports volume, automate team chaos, and maximize revenue.
Beyond the “Warm Body”:
Building a Self-Filtering Hiring Funnel to Kill Ghosting and Protect Your Culture
Also called Systemizing Your Team: Transforming Part-Time Staff into Experience Drivers
Problem: Everyone talks about building courts; nobody talks about managing the 19-year-old part-time kid who runs them. Operators struggle constantly with staff hiding on their phones and delivering a half-assed experience.
Solution: An automated 8-step hiring funnel to bring in rockstars who help grow your brand and revenue
Stop Chasing “Likes,” Start Driving Sign-Ups:
The 80/20 Marketing Hierarchy for High-ROI Facility Growth
15 years of tracking metrics across 130,000+ local player registrations. As an Army veteran obsessed with sequential workflows, Luke cuts right through the vanity metrics of social media. He shows operators how to stop wasting capital on broad awareness campaigns and instead install simple, zero-dollar tracking frameworks (Meta Pixel and Google Analytics) to build a hyper-local database. You will give them the direct blueprint on how to target the exact local players who clicked their registration page but left at checkout, turning abandoned digital carts into guaranteed facility revenue.
Beyond the Banner:
Engineering High-Margin Experiential Partnerships
Problem: Most clubs think local sponsorship means selling a dusty, passive banner on a fence for $500. It clutters the facility and delivers zero ROI to the brand.
Solution: How to build an experiential sponsorship deck using product sampling rights, target placement activations (e.g., Gatorade, custom apparel, local med-spas), and structured corporate social tracks.
The Pickleball Playbook:
Scaling from 60 to 1,000 Teams Without Operational Chaos
Luke didn’t just witness the sports facility explosion; he built the software and playbooks to survive it across multiple markets. He delivers the hard-hitting operations playbook required to handle massive recreational volume without expanding management payroll. He shares the exact technology and human guardrails he uses to automate the chaos: deploying automated team split-billing to entirely eliminate cash chasing, utilizing automated free-agent pooling to maximize field throughput, and enforcing strict floor accountability metrics that keep the product elite even when ownership isn’t in the building.
Scale
I am a serial entrepreneur who has built multiple 6-figure businesses and one 7-figure one, all in the sports industry
Capital & Facilities
Own multiple sports facilities, have raised $1 million in funding, and exited one games concept
Industry Influence
I am a speaker for the IAPPF and the US Indoor Sports Association
Mentorship & Media
Entrepreneur Reality TV show, the Blox, and I've consulted over 500 companies through the show and mentorship program
Luke Wade
Owner, KC Crew and MediaAlly - Kansas City, MO | The Blox Judge
Army Veteran who works with the VFW and Veterans United to build esports communities for Veterans
Beyond the Stage:
Platforms, Tools & Community Scaling
Explore the active software frameworks, media networks, and veterans’ initiatives built to optimize operations and drive industry growth.
Podcast
Facility Ally
I have a podcast called the Facility Playbook that educates facility owners
New Operator Scorecard
Facility Ally
I have an automated Facility Operator Scorecard that helps many facilities identify gaps in their 8 pillars
Building Community
Created Combat Testing Gaming - VFW Combat Tested Gaming and Veterans United Gaming
Industry Reference
"David Johnson from the IAPPF would be a great reference."
Ready to Elevate Your Next Event?
Let’s ensure your audience leaves with the concrete playbooks they need to scale.