15 years in the field. 5 markets. More than $700,000 in sponsorships sold and managed.
How To Add Six Figures Of Sponsorship Revenue To Your Facility
The exact system I use to land sponsors, renew them, and get paid more the next year.
Most facilities run sponsorship at 0 to 5% of revenue. The best ones run it at 15 to 30%.
On a single building, that gap is regularly six figures of high-margin money sitting on the table.
It stays there because most operators are selling advertising and calling it sponsorship. A brand writes a check, you hang their banner, and twelve months later nobody can prove it did anything. Here’s what we’ve experience time and again, market after market:
Most facilities run sponsorship at 0 to 5% of revenue. The best ones run it at 15 to 30%.
On a single building, that gap is regularly six figures of high-margin money sitting on the table.
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The first sponsors you sign might already be playing in your leagues
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The pitch deck that lands the first sponsorship is from registration data you already have
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The recap you hand them at the end of the year is what renews them… for more money
- The first sponsors you sign might already be playing in your leagues
- The pitch deck that lands the first sponsorship is from registration data you already have
- The recap you hand them at the end of the year is what renews them… for more money
Dive into this in-depth 60-minute masterclass. I’ll show you the whole system with real numbers from real buildings, including mine.
“operator name, facility, market. One line, result with a number.”
Here's What 15 Years And $700,000 In Sponsorships Taught Me
Most operators treat sponsorship like advertising. A business hands you money, you hang their banner, everyone moves on.
Here are the common warning signs that you’re leaving sponsorship money on the table:
- The first sponsors you sign might already be playing in your leagues
- The pitch deck that lands the first sponsorship is from registration data you already have
- The recap you hand them at the end of the year is what renews them… for more money
Most operators treat sponsorship like advertising. A business hands you money, you hang their banner, everyone moves on.
Here are the common warning signs that you’re leaving sponsorship money on the table:
Three Moves. That's The Whole System.
Sign the sponsors already playing in your leagues
Build the deck that gets the meeting from registration data you already have
Hand them the recap in December that renews them at a raise
In this in-depth masterclass I show you exactly how this played out in multiple facilities. For example:
- A physical therapy partner paying $15,000 a year, renewed four years straight, because every year their boss sees exactly how many referrals came from your facility
- An energy drink sponsor who came in at $15,000 and came back at $22,000 with no new pitch, on the strength of one recap document
- Annual partners instead of a new hunt every event
- Sponsors who came out of your own member list, warm, with the introduction already made
- A number you can forecast instead of a number you hope for
Fifteen years and more than $700,000 in sponsorships sold and managed, in one class.
“operator name, facility, market. One line, result with a number.”
HOW IT WORKS
Step 1
Get access in 30 seconds
Grab the masterclass and your private viewing link lands in your inbox. It’s yours for good.
Step 2
Watch it with your team
Sixty minutes, the whole system, with the real numbers from my own facilities. Pause it, take notes, come back to it.
Step 3
Leave with a plan
Walk away knowing the first three sponsors to go after in your building, and how to pitch them this season.
“one line on how fast they put it to work.”
Everything Covered In The Class
In this in-depth masterclass I show you exactly how this played out in multiple facilities. For example:
- The three sponsors already hiding in your building, and how to sign them before you ever cold-pitch a brand
- The first and last question to ask every sponsor, and why getting it wrong is why they never renew
- The injury play that turned a liability into a $15,000-a-year partner that has renewed four years running
- How to match the right sponsors to your members, including the two “legal but” categories with big budgets and no local competition
- How to build a six-slide sponsorship deck brands believe, from your own data, even if you have no media kit
- What to actually charge, with the real numbers we use for annual deals, product sampling, and activations
- The recap document that took one sponsor from $15,000 to $22,000 in a single renewal
Ready To Turn Sponsorship Into Real Revenue In Your Building?
The Sponsorship Masterclass
Everything you get for $47
- The full masterclass on replay, roughly 60 minutes, yours for good
- The complete system: finding sponsors, pricing, the deck, the agreement, the tracking, the recap
- Real numbers from a facility running 15,000 active participants
- The annual recap framework that gets sponsors to renew at a raise
- The member-list play that turns your own roster into your warmest leads
- Watch it as many times as you want, with as many people on your team as you want
Through Monday, August 31, it’s $47. After that it goes to $97 and stays there.
I'm Luke Wade
I’ve been in this industry for 15 years. 150,000+ total participants, 15,000+ active right now, Crew Social Club running in 5 markets, and software built from the operator’s seat.
I’ve made more operational mistakes than I’d care to admit in public, and I’ve fixed them.
For eight years I threw pub crawls in Kansas City and started every single one the same way: three months out, hunting a sponsor for that one event. Every event, a new hunt.
What changed it was not working harder at the hunt. It was understanding that the sponsorship never failed. Nobody could prove it worked.
Once I fixed that, sponsorship stopped being a banner here and there and became a real, high-margin line on the P&L.
This class is the short version of everything I wish someone had handed me 15 years ago.
“This masterclass completely transformed our operational strategy. The frameworks for streamline scheduling and workflow automation yielded an immediate return on investment within weeks of implementation.”
Marcus Vance
Operations Director, Apex Athletic Complex
Metro Atlanta Market | Certified Sports Facility Manager (CSFM)
“This masterclass completely transformed our operational strategy. The frameworks for streamline scheduling and workflow automation yielded an immediate return on investment within weeks of implementation.”
Marcus Vance
Operations Director, Apex Athletic Complex
Metro Atlanta Market | Certified Sports Facility Manager (CSFM)
How To Add Six Figures Of Sponsorship Revenue To Your Facility
I bet you’re a bit like me.
You didn’t get into this business to build pitch decks and sponsorship agreements. You’ve got a facility to run.
Somebody in your market is going to sign the brands already sitting in your building. It might as well be you.
Roughly 60 minutes. Lifetime access. Watch it with your team.
$47 through Monday, August 31. $97 after that.