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See How Your Facility
Stacks Up

Answer a few questions and see where your facility ranks across the 8 pillars that separate operator-ready facilities from the rest.

Whether you're trying to fill empty court time, land six-figures in sponsorship, open a second location, or build something worth franchising, every road runs through the same question: How operator-ready is your facility?

26 questions, 3 minutes
Built by an active multi-market operator
Custom results delivered instantly
Completely free

Most facility owners are solving
the wrong problem.

When the numbers aren't working, they spend more on ads. They redesign the website. They tweak the logo. They walk the floor with the architect again. They call another consultant who's never run a league.

None of it moves the number.

Here's why.

The difference between a facility that works and a facility that doesn't isn't the design, the branding, or the build-out. It's whether the operator has built the operational layer underneath. The brand playbook. The programming calendar. The sponsorship system. The sales process. The training library. The numbers review.

That's the Operator Gap. The distance between a facility that's been built and a facility that's actually being run.

Most facilities have a piece or two of it in place. The ones that print cash have all of it, documented, repeatable, and running whether the owner is in the building or not.

Right now, the gap between the two is wider than it's ever been. Pickleball has been the fastest-growing sport in America for four years running. Topgolf, Puttshack, Chicken N Pickle, Pickleball Kingdom: capital is flooding into physical experience at a pace we haven't seen in a generation. Demand is here. Money is here. The playbook is not.

Every week the gap stays open, it's costing six figures in court time that doesn't fill, sponsorship dollars that never get sold, and members who walk out the door and don't come back.

This scorecard measures where your gap is widest, in 3 minutes, across the 8 pillars that actually move the number.

Luke Wade, Founder of Facility Ally
"I've been in this industry for 15 years. 130,000+ total participants, 15,000+ active right now, Crew Social Club running in 5 markets, and software built from the operator's seat, not a deck. I've made more operational mistakes than I'd care to admit in public, and I've fixed them. This scorecard is the diagnostic I wish somebody had handed me when I started."
— Luke Wade, Founder, Facility Ally

The 8 Pillars

The eight levers that separate facilities that print cash from facilities that bleed it.

01

Positioning & Market Fit

Do you know who the facility is actually for?

02

Programming & Offers

Is what you're running worth coming back for?

03

Sponsorship Revenue

Are you leaving six figures on the table?

04

Sales & Conversion

Do interested people actually become paying members?

05

Marketing & Reach

Does the right crowd know you exist?

06

Operations & Systems

Does the facility run without you in the building?

07

Team & Staffing

Do you have the right people, retained?

08

Finance & Profitability

Do you actually know your numbers?

The Scorecard
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Your Facility Operator Score
0/ 100
Out of a possible 100
That means you're an --
Full Pillar Breakdown Available

Your full Facility Operator Scorecard is ready.

Your personalized scorecard with scores across all 8 pillars and the specific moves to make next.

Simply add your details below to get access to the scorecard.

Enter your details to start the assessment. 26 questions, about 3 minutes. Your personalized scorecard delivers instantly the moment you finish.

Building your personalized scorecard
Scoring your responses…
Your Personalized Operator Scorecard

Here's your scorecard, Operator.

-- / 100
Prepared For
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Issued
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Your Biggest Strength
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Your Widest Operator Gap
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Your score tells you where your Operator Gap is widest, and where the next 90 days of focus will pay the most. The radar below maps that gap across all 8 pillars.

Below, every pillar is broken down in order — worst-scoring first. The first pillar on that list is where this week's focus belongs.

Welcome to your personalized scorecard, Operator.

This scorecard is designed to help facility owners and operators take the right moves to fill your building, grow revenue, build a team that runs without you, and (when you're ready) scale into something worth franchising.

This is not a pipe dream. It's possible. I've seen operators do it across pickleball, volleyball, basketball, multi-sport, as well as experience-economy facilities like golf simulator bars, at every stage, from first build to multi-market portfolio.

The scorecard and tips you're about to read are tailored to the specific answers you gave. Across 8 pillars, the next pages show you where you're strong, where the widest gap is, and what to actually do about it next.

When you're ready to move faster, book a call. No pitch. Operator to operator.

Luke Wade, Founder of Facility Ally
From the founder

"Built from the operator's seat, not a deck. I've made every operational mistake worth admitting in public, and I've fixed them. This scorecard is the diagnostic I wish someone had handed me when I started."

Luke Wade
Founder, Facility Ally · 15 years on the floor · 5 markets · 130,000+ total participants · 15,000+ active right now

Pillar Breakdown

The eight levers, ranked by your score. The pillars at the bottom of this list are where the next 90 days of focus will pay the most.

Luke Wade
A note before you read on

"Don't try to fix all eight at once. Pick the lowest-scoring pillar below and read just that section first. Make one move this week. Then come back next week for the next one. The operators who close the gap aren't the ones who got smart all at once, they're the ones who got systematically better, one quarter at a time."

— Luke Wade, Founder, Facility Ally

Closing the Operator Gap

You've now got an honest read on where the gap is widest.

The job from here isn't to fix every pillar at once. It's to pick the one with the most ground to make up, usually one of the lower-scoring pillars in the breakdown above, and make one move on it this week. Block the time. Run the play. Measure what changes.

Then the next pillar. Then the one after that.

The operators who close the gap aren't the ones who got smart all at once. They're the ones who got systematically better at the boring middle, one quarter at a time.

This scorecard isn't a one-time read. The strongest operators I work with re-take it every 90 days to track how their shape is changing. The radar smooths out. The dips fill in. The facility starts to print cash where it used to bleed. That's the work.

When you're ready to move faster, the next page tells you how.

Luke Wade, Founder of Facility Ally
When you're ready

"I built this scorecard to be the diagnostic I wish someone had handed me when I started. If you've read this far and you're ready to move faster, the next step is below. No pitch. Operator to operator."

Luke Wade
Founder, Facility Ally

Read your scorecard once. Pick the one pillar with the widest gap. Make one move this week. That's the whole game.