This week on the Facility Playbook, we sat down with Zach Doerfler, Director of Operations at T-Shotz. Created to be a golfing hub for both the beginner and professional, TShotz has expanded into an entertainment destination. From enhancing customer experience to overcoming challenges in the entertainment and hospitality industry, we explore key themes and practical tips for facility managers. Expand and elevate your facility with expert insights and strategies for long-term growth. For more industry insights on golf-forward entertainment, check out our episode with Sinkers Lounge.
Expanding Your Venue
Embark on a journey through the intricacies of operating a multifaceted entertainment destination. This comprehensive breakdown delves into the multifaceted aspects of running a successful entertainment and hospitality venue. Whether you're a seasoned manager or just starting out, glean valuable insights that can transform your facility into a thriving hub for diverse activities.
Covered in This Episode:
- Expanding the Entertainment
- Becoming a Community Partner
- Engagement Through Food
- The Power of a Productive Sales Team
- Membership Models for Sustainable Growth
Highlights and Key Moments:
- "Entertainment and hospitality go hand in hand; focus on creating memorable experiences for your guests."
- "Community collaboration is the key – partner with local schools, businesses, and sports teams for mutual growth."
- "A proactive sales team can fill your facility during off-peak times and strengthen community ties."
- "Innovative additions like pickleball courts can diversify your offerings and attract a broader audience."
- "Membership models provide consistent revenue and build a dedicated customer base for long-term success."
Expanding the Entertainment
TShotz creates a place for everyone to have a good time. Looking to expand beyond the world of golf to fill a void in their community, they also have added free arcade games for kids, shuffleboard, pickleball, and much more. By integrating diverse entertainment options such as interactive games, themed bars, and exclusive pop-up events, facility managers can elevate customer experiences. The key lies in fostering an environment where patrons not only enjoy golf but also engage in an array of entertaining activities, ensuring repeat visits and positive word-of-mouth.
Becoming a Community Partner
Beyond being a premier golfing destination, TShotz proudly stands as a beacon of community engagement and partnership. Nestled in the heart of a bustling suburb, TShotz has seamlessly integrated itself into the neighborhood, going beyond the boundaries of a traditional golf facility. This commitment is exemplified by the practice of offering special discounts to neighbors and recognizing the importance of community involvement in their decision-making processes. The recent addition of pickleball courts is a testament to this idea. Understanding the potential concern of noise, TShotz proactively added a sound barrier, ensuring that the sounds of the sport do not disrupt the tranquility of the neighborhood. It's not just golf; it's a commitment to being a good neighbor and a valued community partner.
Engagement Through FoodTShotz, in its pursuit of creating an immersive community hub, places an emphasis on food and beverage that complements the golfing experience. The menu is curated not merely as sustenance but as a delightful pause between swings, fostering camaraderie and shared moments. Originally noticing that golfers had too many plates and pressure to dig in during brief pauses, they shifted their focus to shareable apps and bite sized desserts. This menu, meant to be eaten family style, was easier to eat while waiting to get back in the action. It's not just about the golf; it's about savoring delectable bites that fuel the joy of play and create memories that linger long after the last swing.
The Power of a Productive Sales Team
Overcome common challenges in the industry, such as filling empty bays and down times, by leveraging a proactive sales team. TShotz focuses on engaging with local businesses, schools, and sports complexes, demonstrating how strategic partnerships can drive facility growth. In addition to driving business, hosting fundraisers, and tailoring offerings to unique groups solidifies their community engagement. Implementing these sales strategies can fill your facility during off-peak times and contribute to sustainable growth.
Membership Models for Sustainable Growth
Unlock the potential of membership models for consistent revenue and customer loyalty. Through different membership packages, both regular golfers and corporate clients are given options that add value to their craft while supporting the facility. By implementing these membership models, facilities can secure steady growth, create a sense of belonging among members, and position themselves as premier entertainment destinations within their communities.
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Thank you for joining us on this episode of Facility Playbook! We hope the knowledge shared serves as a valuable resource for facility owners and managers seeking to thrive in the ever-evolving sports industry. Stay tuned for our next episode, where we will continue to bring you expert tips to help you navigate the dynamic world of facility management
As we conclude this journey through ideas to expand your reach, envision your facility's transformation with newfound knowledge and strategies. Implementing these insights will not only enhance the entertainment value but also foster strong community bonds and sustainable growth. Stay tuned for more actionable tips in the dynamic world of facility management.