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Double Tap KC: How to Open a Virtual Reality Bar

Discover the ultimate virtual reality (VR) experience at Double Tap KC in Kansas City. In this episode, we sit down with Terry Keith owner/operator of Double Tap KC as he delves into their immersive adventures, industry highlights, and the secrets to their success. Explore the future of entertainment with cutting-edge technology and real-world excitement. To hear more about some awesome local experience venues, check out our episode on Sinkers Lounge!

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Creating Immersive Experiences

In a world where technology continuously blurs the line between the real and the virtual, the demand for virtual reality (VR) businesses is growing at an unreal rate. As the desire for immersive in-person experiences grows, entrepreneurs are seizing the opportunity to transform digital dreams into reality. So, fasten your VR headset and prepare to embark on a journey where the virtual becomes very, very real. 

Covered in This Episode:

  • The Birth of a VR Bar
  • Facilitating Immersive VR Experiences
  • Building the Business Through Social Media
  • Enhancing Experience and Generating Revenue
  • Growing in the Down Times

Highlights and Key Moments:

  • "We're never satisfied with where we are."
  • "Listening to our customer base has helped us grow."
  • "Creating standard operating procedures was a game-changer."
  • "Small startups should focus on social media advertising."

The Birth of a VR Bar

At the heart of Double Tap KC lies an extraordinary vision to redefine entertainment in Kansas City. The story begins with a newfound VR enthusiast who envisioned a place where virtual reality (VR) could seamlessly blend with real-world excitement. The dream was to create an immersive space that would transport visitors to new realms of adventure, gaming, and unforgettable experiences.

Every grand venture has its humble beginnings, and Double Tap KC was no exception. In the early days, the founders faced their share of challenges, from securing the right location to navigating the intricate world of VR technology. Yet, their unwavering determination and belief in their concept pushed them forward. The journey from an abstract idea to the vibrant reality of Double Tap KC is a testament to their resilience and innovation.

Facilitating Immersive VR Experiences

At Double Tap KC, you'll find an impressive array of VR games and experiences carefully curated to cater to a diverse audience. From heart-pounding adventures to interactive simulations, Double Tap KC offers it all while creating an environment that encourages socializing. The quest for delivering the latest in VR technology is relentless, ensuring that every visit is a fresh and exhilarating adventure.

What sets Double Tap KC apart is its unwavering commitment to its customers. The experiences offered are shaped by the feedback and preferences of the visitors themselves. By listening closely to their audience, Double Tap KC has become a place where every gamer's desires can come to life. It's not just about the technology; it's about creating unforgettable memories for all who step through their doors.

Building the Business Through Social Media

In today's digital age, social media is the heartbeat of Double Tap KC's marketing strategy. With a strong presence on platforms like Instagram and TikTok, they've harnessed the power of social media growth to reach their audience. With proper targeting and audience building, they have managed to utilize a content strategy that draws in new customers and keeps them coming back.

The world of digital advertising is a two-edged sword, and Double Tap KC knows it well. While paid advertising can provide visibility, the team has learned to tread carefully, monitoring conversion rates and clicks. It's a balancing act where they aim to turn clicks into real-world excitement for their customers. The lessons learned from their advertising endeavors have been invaluable.

Enhancing Experience and Generating Revenue

After a round of virtual reality, Double Tap KC customers would often head off to a bar or restaurant, which prompted the team to build out a social bar experience. This experience included expanding the open bar to include a lounge, and add additional tables and seating. This encouraged customers to come early to eat and stay late to drink. In order to enhance the experience and boost revenue they implemented daily specials during their slow times and created a signature drink menu including spirits from local distilleries like J. Rieger & Co. Be sure to check out our episode with J. Rieger & Co. "Innovative Spirits: The Historical Restoration of J. Rieger & Co."

To accommodate larger audiences and offer an even more extensive range of experiences, Double Tap KC is developing additional VR spaces and a full kitchen. This expansion project is designed to ensure that every visit is not only filled with virtual excitement but also satisfies the culinary cravings of their guests. With innovation as their guiding star, Double Tap KC is set to create the ideal space for adventure seekers.

Growing in the Down Times

Like any entrepreneurial endeavor, Double Tap KC faced its fair share of challenges along the way. From initial hurdles to navigating the complexities of the entertainment industry, the team learned valuable lessons through trial and error. Each obstacle they encountered became a stepping stone towards their ultimate success.

The true essence of Double Tap KC lies in the experiences and stories shared by its customers. Memorable moments, heartfelt testimonials, and the impact on the local community are all part of the tapestry that defines this establishment. The relationships formed with their visitors are a testament to the power of innovation and the ability to create lasting memories that keeps people coming back.


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Thank you for joining us on this episode of Facility Playbook! We hope the knowledge shared serves as a valuable resource for facility owners and managers seeking to thrive in the ever-evolving sports industry. Stay tuned for our next episode, where we will continue to bring you expert tips to help you navigate the dynamic world of facility management

Double Tap KC has not only elevated the entertainment scene in Kansas City but also set a benchmark for immersive VR experiences. As they continue to expand and innovate, it's evident that the journey is far from over. Keep an eye on this space as Double Tap KC promises to bring even more excitement, adventure, and cutting-edge technology to the heart of Kansas City.

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